Leads generated
Multi-channel campaigns · FaieraCreative thinking.
Measurable impact.
I turn audience insights into campaigns, content and experiences that move brands forward.
IDEAS
IN MOTION
IN MOTION
STRATEGY
× CREATIVITY
× CREATIVITY
A little curiosity.
A lot of intention.
✳︎
A lot of intention.
Good ideas are
better when they work.
A snapshot of results delivered through multi-channel marketing, content and campaign execution.
Video views
Campaign performance · FaieraAudience reach
Campaign performance · FaieraLink clicks
Campaign performance · FaieraWork that
moves people.
From growth campaigns to creator partnerships and content production, here's a selection of the work and thinking behind it.
Selected project summaries are based on professional experience. Detailed campaign assets and additional work samples can be shared on request.
Ideas, in
motion.
A selection of short-form videos, explainers and creative content produced during the GBG experience.
CURIOUS
BY NATURE✳︎
BY NATURE✳︎
Part strategist.
Part storyteller.
Always curious.
I'm Sama, a Digital Marketing & Growth Specialist with experience across influencer marketing, performance campaigns, content strategy and creative production. I enjoy connecting the dots between what audiences care about and what businesses want to achieve.
With a background in Commerce from Cairo University, I bring together research, creative thinking and performance analysis to make marketing more meaningful—and more effective.
A little more about my experienceWhere I've
made moves.
A growing path across e-commerce, education, technology and market research.
Influencer Marketing Executive noon
Developing and executing influencer campaigns across UAE and KSA, managing creator selection, briefing, communication, deliverables and performance reporting.
Digital Marketing Specialist Faiera
Built the marketing function from scratch, planned multi-channel campaigns, managed a 140K EGP budget and delivered 25K+ leads.
Marketing Intern — Specialist Role GBG
Created scripts and storyboards, produced 9+ videos end-to-end and managed a content calendar for tech-focused content.
Marketing & Sales Trainee Schneider Electric
Completed marketing and sales training and presented an EV-sector market-entry strategy.
Every good video
starts with a good script.
Scriptwriting and storytelling samples from explainers, AI-focused content and creative concepts.
HAVE A PROJECT IN MIND?
Let's make
good things
happen.
Have a campaign, collaboration or opportunity in mind? I'd love to hear about it.
Start a conversation